So here we have identified the top 5 factors which influencing eCommerce Consumer’s Purchase Decision:
1. Product and Information Quality:
The most influencing factor (above 50%) that goes into making decisions of purchasing goods are quality product information and quality product details. Geographic location, occasion, cultures are also important factors of product and information quality that are needed to be identified for the products to get popular. Also, if you are targeting various countries then, various languages are also needed to be applied in the site
2. Free Shipping:
With a contribution of almost 49%, Free Shipping is that the second largest consideration influencing eCommerce Consumer’s Purchase decision. Free Shipping usually attracts customers who purchase fairly often from
3. Easy checkout & Return:
Defined and Easy return policy contributes 35% and the third largest factor in influencing Buying Decision. Return Policy
4. Customer Reviews:
5. Visual Search:
With 30% contribution in influencing Buying Decision, Visual Search is a new element to the eCommerce. Categories showing with images in mouse over, Products Listed in Search Textbox with Images as an Option List, use of more and more images in Search Terms are increasing day by day and help Consumers to quickly find out the Products.