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1. Introduction
Social commerce—the integration of social media and e-commerce—has revolutionized how businesses interact with customers. Platforms have evolved beyond transactions to deliver engaging, interactive shopping experiences. A driving force behind this evolution is gig-based rewards, which are transforming consumer engagement strategies.
Today’s digital customers seek instant value and personalized incentives. Gig-based rewards, which offer immediate bonuses or incentives for specific user actions, play a critical role in enhancing satisfaction, increasing loyalty, and boosting brand visibility. These rewards bridge the gap between traditional e-commerce and gamified, socially-driven shopping.
2. What is Social Commerce?
Social commerce blends e-commerce functionalities with social platforms to [...]
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